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Integrity in emerging markets

The declared intentions of an organization may be clear: policies and codes of conduct are in place, senior leaders demonstrate commitment via formal and informal communications. Yet, recent high-profile scandals at major corporations show that aberrational misconduct by executives has persisted and gone unnoticed for long periods of time. When the misconduct finally surfaced publicly, expensive investigations have ensued, fines have mounted and individuals have been prosecuted.


The Integrity Agenda has four foundational elements that align an individual’s actions with the organization’s objectives: 1) governance, including policies that guide organizational behavior, 2) culture, 3) controls and procedures and 4) insights. The core challenge is to influence the behavior of diverse and dispersed employees and third parties amidst intense competitive pressures and rapid echnological change.

Two areas of the Integrity Agenda that could deliver significant benefit in emerging markets are Culture and Insights. These are highlighted below.

The EY survey results show a mismatch between the 97% of respondents in emerging markets that believe it is important to demonstrate their organization acts with integrity and 19% who would still justify making a cash payment to win a contract.

The Integrity Agenda

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